商业计划书标准版本.doc 23页

'23《商业计划书》山西省中小企业创业投资基金《商业计划书》标准版本目录摘要2目录3第一部分公司基本情况4第二部分公司管理层6第三部分产品/服务9第四部分研究与开发12第五部分行业及市场情况14第六部分商业模式及营销策略16第七部分产品制造18第八部分融资说明22第九部分财务计划25第十部分风险控制26第十一部分项目实施进度27第十二部分其它27第一部分公司基本情况公司名称________________________________________成立时间____________23第页 23《商业计划书》山西省中小企业创业投资基金注册资本____________________________实际到位资本____________________其中现金到位________________________无形资产占股份比例____________%注册地址_____________________________________________________________公司性质为：请填写公司性质，如：有限公司、股份有限公司、合伙企业、个人独资等，并说明其中国有成份比例、私有成份比例和外资比例。公司沿革：说明自公司成立以来主营业务、股权、注册资本等公司基本情形的变动，并说明这些变动的原因。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司股东情况：列表说明目前股东的名称及其出资情况。目前公司内部部门设置情况：以组织机构图来表示。本公司的独资、控股、参股的公司以及非法人机构的情况：以图形方式表示，如。23第页 23《商业计划书》山西省中小企业创业投资基金公司曾经经营过的业务有______________________、______________________、____________________、______________________、______________________。公司目前经营的业务为______________________、______________________、____________________、______________________、______________________。主营业务为_________________________________________________________。公司目前职工情况：如：拥有员工________人，其中大专以上文化程度的有________人，占员工总数________%，大学本科以上的有_________人，占员工总数_________%，硕士学位（含中级职称）以上的有_________，占员工总数_________%，博士学位（含高级职称）以上的有_________人，占员工总数_________%；最好列表说明，如：公司经营财务历史：列表说明（单位：万元）项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产公司近期及未来3~5年要实现的目标（行业地位、销售收入、市场占有率、产品品牌以及公司股票上市等）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金_______________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及未来3~5年的发展方向、发展战略和要实现的目标：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理层董事会成员名单序号职务姓名工作单位联系电话1董事长2副董事长3董事4董事5董事6董事7董事8董事9董事董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________23第页 23《商业计划书》山西省中小企业创业投资基金主要经历和业绩：着重描述在本行业内的技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技术开发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的技术水平、经验和成功事例。_______________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金__________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的营销经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在财务、金融、筹资、投资等方面的背景、经验和业绩。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他对公司发展负有重要责任的人员（可增加附页）姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________23第页 23《商业计划书》山西省中小企业创业投资基金毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：根据公司的需要，来描述不同人员在特定方面的专长。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分产品/服务产品/服务描述(这里主要介绍拟投资的产品/服务的背景、目前所处发展阶段、与同行业其它公司同类产品/服务的比较，本公司产品/服务的新颖性、先进性和独特性，如拥有的专门技术、版权、配方、品牌、销售网络、许可证、专营权、特许权经营等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有的和正在申请的知识产权（专利、商标、版权等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金专利申请情况__________________________________________________________________________________________________________________________产品商标注册情况__________________________________________________________________________________________________________________________公司是否已签署了有关专利权及其它知识产权转让或授权许可的协议等，如果有，请说明，并附主要条款___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目标市场：这里对产品面向的用户种类要进行详细说明。_______________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________产品更新换代周期：更新换代周期的确定要有资料来源。_____________________________________________________________________产品标准：详细列明产品执行的标准。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金详细描述本公司产品/服务的竞争优势（包括性能、价格、服务等方面）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品的售后服务网络和用户技术支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究与开发公司已往的研究与开发成果及其技术先进性（包括技术鉴定情况、获国际、国家、省、市及有关部门和机构奖励情况）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司参与制订产品或技术的行业标准和质量检测标准情况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技术与产品开发方面的国内外竞争对手（5家）情况，以及公司为提高竞争力拟采取的措施。_____________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金__________________________________________________________________________________________________________________________________________到目前为止，公司在技术开发方面的资金总投入是多少，计划再投入的开发资金是多少（列表说明每年购置开发设备、开发人员工资、试验检测费用、以及与开发有关的其它费用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，今后为保证产品质量、产品升级换代和保持技术先进水平，公司的开发方向、开发重点和正在开发的技术和产品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有技术开发资源以及技术储备情况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司寻求技术开发依托（如大学、研究所等）情况，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金公司将采取怎样的激励机制和措施，保持关键技术人员和技术队伍的稳定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未来3~5年在研发资金投入和人员投入计划（万元）年份第1年第2年第3年第4年第5年资金投入人员（个）第五部分行业及市场情况行业情况（行业发展历史及趋势，哪些行业的变化对产品利润、利润率影响较大，进入该行业的技术壁垒、贸易壁垒、政策限制等，行业市场前景分析与预测）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金__________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额：请一定要列明资料来源。（万元）年份前5年前4年前3年前2年前1年销售收入销售增长率未来3~5年各年全行业销售收入预测：请一定要列明资料来源。（万元）年份第1年第2年第3年第4年第5年销售收入本公司与行业内五个主要竞争对手的比较：主要描述在主要销售市场中的竞争对手。竞争对手市场份额竞争优势竞争劣势本公司市场销售有无行业管制，公司产品进入市场的难度分析_______________________________________________________________________________________________________________________________________________________________公司未来3~5年的销售收入预测（融资不成功情况下）23第页 23《商业计划书》山西省中小企业创业投资基金（万元）年份第1年第2年第3年第4年第5年销售收入市场份额公司未来3~5年的销售收入预测（融资成功情况下）（万元）年份第1年第2年第3年第4年第5年销售收入市场份额第六部分营销策略产品销售成本的构成及销售价格制订的依据_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果产品已经在市场上形成了竞争优势，请说明与哪些因素有关（如成本相同但销售价格低、成本低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金在建立销售网络、销售渠道、设立代理商、分销商方面的策略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销方面的策略与实施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在产品销售价格方面的策略与实施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好销售队伍方面的策略与实施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后服务方面的策略与实施___________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金__________________________________________________________________________________________________________________________________________其它方面的策略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍采取什么样的激励机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分产品制造产品生产制造方式（公司自建厂生产产品，还是委托生产，或其它方式，请说明原因）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建厂情况下，购买厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金现有生产设备情况（专用设备还是通用设备，先进程度如何，价值是多少，是否投保，最大生产能力是多少，能否满足公司产品销售增长的要求，如果需要增加设备，采购计划、采购周期及安装调试周期；如果需要大规模建设，是否选择“交钥匙”方式进行，“交钥匙”工程的承包机构是否提供工期、质量方面的保证，如何对这些保证加以实施？）_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，如果设备操作需要特殊技能的员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________简述产品的生产制造过程、工艺流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证主要原材料、元器件、配件以及关键零部件等生产必须品的进货渠道的稳定性、可靠性、质量及进货周期，列出3家主要供应商名单及联系电话。_______________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金主要供应商1__________________________________________________________主要供应商2__________________________________________________________主要供应商3__________________________________________________________正常生产状态下，成品率、返修率、废品率控制在怎样的范围内，描述生产过程中产品的质量保证体系、以及关键质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品成本和生产成本如何控制，有怎样的具体措施___________________________________________________________________________________________________________________________________________________________________产品批量销售价格的制订，产品毛利润率是多少？纯利润率是多少？______________________________________________________________________________第八部分融资说明目前公司的融资成本是多少？公司可接受融资利率多少？公司近两年银行贷款金额及提供的担保情况（请注明贷款起止日期）为保证项目实施，需要新增投资是多少_________________________________23第页 23《商业计划书》山西省中小企业创业投资基金新增投资中，需投资方投入________________，对外借贷___________________公司自身投入______________。如果有对外借贷，抵押或担保措施是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________请说明投入资金的用途和使用计划_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望让投资方参股本公司或与投资方成立新公司，请说明原因______________________________________________________________________________________________________________________________________________________________________________________________________________________________拟向投资方出让多少权益？计算依据是什么？_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________预计未来3~5年平均每年净资产回报率是多少？__________________________投资方可享有哪些监督和管理权力____________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果公司没有实现项目发展计划，公司与管理层向投资方承担哪些责任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投资方以何种方式收回投资，具体方式和执行时间____________________________________________________________________________________________________________________________________________________________________与公司业务有关的税种和税率，公司享受哪些政府提供的优惠政策及未来可能的情况，特别是市场准入、减免税等方面的优惠政策_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要对投资方说明的其它情况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分财务计划产品形成规模销售时，毛利润率为____________%，纯利润率为____________%。请提供：未来3~5年项目盈亏平衡表未来3~5年项目资产负债表未来3~5年项目损益表未来3~5年项目现金流量表未来3~5年项目销售计划表未来3~5年项目产品成本表（第一年每个月计算现金流量，共12个月，第二年每季度计算现金流量，共四个季度，第三、四、五年每年计算现金流量，共三年）每一项财务数据要有依据，要进行财务数据说明。23第页 23《商业计划书》山西省中小企业创业投资基金第十部分风险控制请详细说明该项目实施过程中可能遇到的风险（包括政策风险、技术开发风险、经营管理风险、市场开拓风险、生产风险、财务风险、汇率风险、投资风险、股票风险、对公司关键人员依赖的风险等。以上风险如适用，每项要单独叙述控制和防范手段）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金第十一部分项目实施进度详细列明公司目前重大合同签署情况及实施计划和进度，注明起止时间___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分其它为补充本计划书内容，进一步说明项目情况，请把有关问题在此描述（如公司或公司主要管理人员和关键人员过去、现在是否卷入法律诉讼及仲裁事件中，对公司有何影响）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请将公司营业执照复印件，产品彩页、公司介绍册、证书等作为附件附于本调查表后。清单如下：_____________________________________________________________________23第页 23《商业计划书》山西省中小企业创业投资基金___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________23第页'