商业计划书模板英文版.doc 31页

'商业计划书模板英文版TABLEOFCONTENTSExecutiveSummary1Management2[Company]History6[Product/Service]Description8Objectives10Competitors11CompetitiveAdvantages12Innovation14Pricing15SpecificMarkets16GrowthStrategy17MarketSizeandShare18TargetingNewMarkets19Location20ManufacturingPlan21Research&Development22HistoricalFinancialData23ProformaFinancialData24ProformaBalanceSheet27CostControl28EffectsofLoanorInvestment29Attachments30 30 ExecutiveSummary[MyCompany]wasformedasa[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[JohnDoe]inresponsetothefollowingmarketconditions:[Startup,growth]opportunitiesexistin[Product/Service].Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.[I/We]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.Severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.[I/We]previouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.Thebasiccomponentsofthisplanare:1.Competitivepricing2.Expandthemarkets3.Increasedadvertising4.Lowerourunitcosts,5.Therebyachievinghigherprofits.1.Signcontracts2.Increasedadvertising3.IncreaseofficestaffTothisend,[I/we]needinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasa[proprietorship,partnership,corporation].FinancialGoalsYear1Year2Year3Sales$1,000,000$1,400,000$1,600,000NetIncome$25,000$250,000$375,000Earningspershare.01.12.1430 Management[Name][Title][Experience]Salesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarketshare-30%.Formulatedadvertisingbudgets&campaigns.Pioneerednewdistributionchannels.Establishednationalsalesforce.Establishednationalrepair&servicecenters.Broughtnewandinnovativeproductstothemarket.Designedpoint-of-purchasematerials.[Education}UniversityofBostonBoston,MAB.A.-ComputerSciencesShortBiographiesPresident JohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh(Wisconsin),from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.30 DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor’sdegreeinphilosophy.Mr.DoeisemployedbytheCompanyonafull-timebasis.ChiefFinancialOfficerRichardRoe,CPA,ChiefFinancialOfficer,TreasurerandDirector.Mr.RoejoinedRandomExcess,Inc.inDecember1988asacorporatecontrollerandwasnamedChiefFinancialOfficerinJuly1989.Mr.RoewasappointedTreasurerandaDirectorinJuly1990.HeservedascorporatecontrollerofXYZLumberCompanyfromAugust1981toDecember1988.Mr.RoegraduatedfromMetropolitanStateCollegeinDenver,Coloradoin1976withabachelor’sdegreeinaccounting.Since1979hehasbeenlicensedasaCertifiedPublicAccountantintheStateofColoradoandisamemberoftheAmericanInstituteofCertifiedPublicAccountants.Mr.RoeisemployedbytheCompanyonafull-timebasis.VicePresidentJoeDokes,Secretary,ExecutiveVicePresidentandDirector.Mr.Dokessupervisesthecompany’ssalesandimplementationstoitslargestcorporatecustomers,includingUSWest,GreatWestLifeInsurance,etc.Mr.DokeshasservedasSecretaryandaDirectorsinceFebruary1988,VicePresidentofOperationsfromFebruary1988toDecember1988,PresidentoftheCompanyfromDecember1988toJanuary1990andVicePresidentofContractSalessinceJanuary1990.Hehasbeeninvolvedsince1986withtheprivatecompanyoriginallyformedasRandomExcess,Inc.,wherehisdutiesincludedmanagingthepurchasingandsalesdepartment.FromNovember1984toMay1986hemanagedthesalesdepartmentatIntegratedManagementSystems,Inc.FromJune1983toOctober1984hewasabuyerforAdamsCounty,Colorado,SchoolDistrict50.Mr.DokesattendedOklahomaStateUniversityin1980and1981andTrinidadStateCollegeinTrinidad,Coloradoin1981and1982.Hedidnotreceiveadegreefromeitheruniversity.Mr.DokesisemployedbytheCompanyonafull-timebasis.VicePresidentSallySeaughVicePresidentofMarketing.Ms.SeaughhasbeentheCompany’sVicePresidentofMarketingsinceNovember1988.FromSeptember1986toOctober1988shewasinvolvedinbusinessdevelopmentandmarketingforUnitedBankofAurora(Colorado).FromFebruary1980toAugust1986shewasself-employedasanindependentoilandgaslandman.Ms.SeaughgraduatedfromtheUniversityofDenverin1974withabachelor’sdegreeinEducation.SheisemployedbytheCompanyonafull-timebasis.ResponsibilitiesJohnQ.Doe,ChiefExecutiveOfficer-Responsibleforentireoperation.Overseesmanagementfunctionandallotherexecutives.Salary-$60,000.RichardRoe,CPA,ChiefFinancialOfficer-Responsibleforfinancialoperations,accountspayable,accountsreceivable,interactionwithauditors,investorrelations.Salary-$40,000JoeDokes,ExecutiveVicePresident-Responsibleprimarilyforsalesandsalessupport.Salary-$35,000SallySeaughVicePresidentofMarketing.Responsibleformarketing,humanresourcesandtraining.Salary-$30,000. TotalExecutiveCompensation$165,000. 30 [ThisPageisforanOrganizationChart,ifapplicable.]30 [Company]HistoryIn[Month,Year][I/we]formeda[Product/Service]companythatmanufacturedstart-of-the-artcomplexwidgetry.Thiscompanywaslocatedin[City,State].[I/we]formedthiscompanyasa[proprietorship,partnership,corporation].Othersinvolvedinthisbusinesswere:[names].Themaingoalofthiscompanywasto[explain].Financingwasarrangedthrough[homeequityloans,savings,venturecapital,friendsandfamily,etc.][Explainterms,ratesandabilitytorepay.]Thisventurewasverysuccessfulingeneratingandincreasingsales,butwasnoteffectiveinachievingprofitability.Themainreasonforthiswastheamountofactualoverheadexperienced.Thisoverheadwasnotinitiallyanticipatedbymeatthebeginningofthatventure.Itemsincludingcreditchecking,warrantyprogrammanagement,extensivetravel,maintainingwarehousestockandthemanagementandexpenseofanationalsalesforcewereexpensesnotoriginallyforecastorexpected.Withthislevelofoverhead,itwasmathematicallyimpossibletoachieveprofitability.or:Thisventurewasverysuccessfulingeneratingandincreasingsales,aswellaseffectiveinachievingprofitability.Thiswasduetothefollowingreasons:[Reason1}[Reason2][Reason3]30 OR:[MyCompany]wasrecentlyconceivedandisstillinthebeginningstages.Tothispointthefollowinghasbeenaccomplished:§Ateamconsistingof[listnamesandprimaryresponsibility.(i.eJohnDoe-Marketing)hasbeenformed.§Aprospective[customer/client]listhasbeendrawnup.§StrategymeetingsarebeingheldeveryMonday,WednesdayandFridayevenings.§Thisbusinessplanhasbeendrawnup.[Nowlinkthepasttothefuture-whyaformercompanywillleadintothisoneorhowyourpresentcompanyandhistorywillleadintoanyfutureplans.Ashortparagraphshouldsuffice.]Wearenowabletoadequatelyaddressthemarketswehavetargeted.Wehaveadjustedourstaff,redirectedouradvertisingandsalesforce,andhaveaddedtheproductsnecessarytomeettheneedsandexpectationsofourcustomers.30 [Product/Service]Description[MyCompany]intendstooffer[product/service].This[product/service]offersourcustomersthebestpossiblesolutionasit:§Offersthelowestpriceonthemarket§Isthemosttechnicallyadvanced§Offersmoreusefulfeatures§Savesthemtimeandmoney§Offersourusersbettervalueperdollarspent§Providesanalternativewaytoachieveasimilartask.§Providesaservicewhichisnotpresentlyavailableinthisarea.§IsstrengthenedbyateamwithcombinedexperienceofXXyears.§Savesthemtimeandmoney§Providesanalternative,costeffectivewayforthemtorealizeasimilargoal.Wehavea[copyright,servicemark,trademark]or[exclusiveagency,marketingrights]forthis[product/service].ThisagencywilllastuntilXXXatwhichtimeitmaybeextendedforXXyearsorterminated.ThisagencyagreementiscancelableuponXXdayswrittennotice.The[product/service]hasausefullifeofXXyears.Todistributethisproductsothatitremainsusableforourcustomers,wemustusethefollowingmethodsofstorageandtransportation:1.Overnightdelivery2.Coldstorage3.Incorporatepreservatives4.Shipmentwithintwoweekstodistributors.5.Speciallypaddedboxcars.Eventhoughthetechnologyusedtocreatethisproductisnew,weexpectthatotherswillbeabletosubstantiallyreproduceourpatentedresultswithinXXyears.Toremainontheleadingedgeofthisproduct,wewillneedtodevoteapproximatelyXX%ofrevenuestowardresearchanddevelopment.Alsoduetothefastchangingnatureofthisindustry,wewillneedtoretrofitthesemachineswithinXXyearsatcustomerexpense.Ourmanufacturingplanhasconsideredthis.30 [Ifgeneralservicetobeofferedisnotobvious,suchascarpetcleaning,salesrep,lawncare,consulting,etc.explainwhatserviceis.Thengiveadetaileddescriptionofyourparticularserviceanditsuniqueness.]ShortExamples:1.Ourcarpetcleaningmachineryisstate-of-the-art.2.Ourconsultingpracticewilladdressthesespecializedareas:[list]3.Wewillonlyrepthesespecificproductlines.[list]Eventhoughatthistimeourexpertiseisuniqueinthemarketplace,weexpectadvancestobemadeandcompetitorstoariseandoffersimilarservices.Wewillmeetthischallengeby:1.Hiringstaffspecializedinthesenewareas.2.Increaseourcontinuingeducationandtrainingexpense.3.Addingcomplementarylines.4.Makeregularinvestmentsinnewequipment.30 ObjectivesLongTerm[MyCompany]believesverystronglyintechnical,financial,businessandmoralexcellence.Tosecureastablefutureforallthoseconnectedwith[MyCompany]wehavesetthefollowinglongtermgoals:Presentmarketisestimatedat$XXX.OurgoalformarketshareisXX%.Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedby:TradeindustryawardsHighendofscaleinfinancialratiosMajormarketshareTechnicalexcellence(awards,honors,etc.)Communityinvolvement(Rotary,UnitedWay,etc.)ShortTermMarketsharegoals-1.FirstYearXX%2.SecondYearXX%3.ThirdYearXX%4.FourthYearXX%[Decrease,Maintain]coststhroughacquisitionofnewplantandequipment.Increaseproductivitybyinvestinginemployeetrainingandeducation.1.Budgetforcompletecomputertrainingforappropriateapplications.2.Setup,Maintain]employeebenefitprogramforcontinuingcollegeeducation.3.Budgetfornecessaryseminarsand/orcontinuingjob-specificeducation.4.Maintainstate-of-the-artaccountingsystemforcarefultracking.5.Monthlyreportsonfinancialstatusvis-a-vistheindustry.6.Aggressiverecruitmentofthebesttechnicalstaffintheindustry.7.Supportcompanyinvolvementinvariouslocalandnationalcharityevents. 30 CompetitorsNameAddressCity,State Strengths:§Location-nextdoortosupplierfactory,onmajorartery,closetoterminal,etc.§Pricing-Lowcostproducer,knownforaggressivepricingpolicy.§Delivery-shipsovernighttoanywhereintheworld.§Management-EveryonehasanMBAfromHarvard.Weaknesses§Service-takesmorethan3monthstoreceivespareparts.§Dedication-Ifit’ssunny,they’reonthegolfcourseorskislope.§Machinery-Slowlyapproachingobsolescenceunlessreplacedwithinsixmonths.§Overhead-Spendlavishlyoncorporatediningroom,limousinesandchampagne.30 CompetitiveAdvantagesThedistinctivecompetitiveadvantageswhich[MyCompany]bringstothismarketare:Experienceinthismarket.[I/we]haveXXXyearsofhands-onexperienceinthisindustry.Sophisticationinfinanceanddistribution.Thisresultsinmybeingthelowcostsupplierinthesepricesensitivemarkets.Thephilosophyof[MyCompany]istopricenotjustaccordingtoourcosts,butalsoaccordingtowhatthemarketwillpay.OurtargetedminimumgrossprofitmarginforacategorymustbeXX%.Bypricingtothemarket,[I/we]willachievehighersalesandthereforeincreasemybuyingpower.Astheamountsofmypurchasesincrease,myperunitcostsofshippingdecreaseand[I/we]willachievehigherdiscountlevelsfrommysuppliers.Throughtheseeconomiesofscale,manyitemscurrentlyonthemarketcanbesoldwithlowerprices,yetahighernetprofit.Productpricingwillincludearangeofquantitydiscountsaswellasanearlypaymentdiscount.Ratherthanbeingstrictlyregional,[I/we]willexpandintothenationalmarket.Tocontrolforeignexchangerisks,[I/we]willmonitorthemarketsandhedgeaccordingly.[I/we]willalsouseoverseasbankaccounts.Withthosecompanieswithwhich[I/we]haveestablishedarelationshiporareknowntobefinanciallysecure,[I/we]willworkonapre-paybasis.Thisallowsmegreaterdiscounts.AlevelandpolicyofCapitalizationthatwillallowmetofullyaddresstherespectivemarketswithcomprehensivemarketingandcustomerserviceplans.Bykeepingmyoverheadlow,[I/we]willbeabletofunnelmyprofitsbackintooperationsthusavoidinghighdebtratiosorlostsalesopportunities.Aquarterlydirectmailcampaigndirectedatbothcurrentcustomersandprospectivenewcustomersconsistingofaninformativenewsletter.Atoll-freenational800numberwillbeusedforcustomerordersandinquiries.[I/we]willprintcompletefour-colorcatalogsonayearlybasis.Pricelistswillbeupdatedasneeded.[I/we]intendtobeaggressiveintrademagazineadvertising.Considerationwillalsobegiventoattendingtradeshowsaroundthecountry.Withthislevelofcapitalization,shouldanunexpecteddownturnoccur,[I/we]willbeabletocontinueoperationsonapositivescale.Innovation.[I/we]haveahistoryofinnovativeideas.[Listyourmostmeaningfulideasandanynewideasyouhaveforthefuture.]Thedistinctivecompetitiveadvantageswhich[MyCompany]bringstothismarketare:Experienceinthismarket.[I/we]haveXXyearsofhandsonexperienceinthisindustry.Sophisticationinmanagementandfinance.Weareabletorunanefficientandleanstructure,yetstillprovidequalityservicetoourclientsandcustomers.Becauseofthenatureofthisindustry,wewillbeabletorentofficespaceinmoremoderatelypricedbuildings.Asauniqueservicecompany,wewillbeabletokeepourmarginshigh,allowingustoprovideinternalfinancingforgrowthpossibilities.AlevelandpolicyofCapitalizationthatwillallow[me/us]tofullyaddresstherespectivemarketswithcomprehensivemarketingandcustomerserviceplans.30 Bykeepingmyoverheadlow,[I/we]willbeabletofunnelmyprofitsbackintooperationsthusavoidinghighdebtratiosorlostsalesopportunities.Ourinitialmarketingcampaignwillallowustobookasufficientamountofbusinesssothatwecanimplementourtelephonecustomerservicesupportprogram.30 Innovation[I/we]haveahistoryofinnovativeideas.[Listyourmostmeaningfulideasandanynewideasyouhaveforthefuture.]SummaryThrough[my,our]leadership,[I,we]willbeabletoreduceoverheadasapercentageofsalestherebyincreasingtheamountofprofittoberetainedinthebusiness.Becauseofourpricingpolicy,morepeoplewillpurchaseourmerchandisethusincreasingthesizeofthemarketandwewillbeincreasingourmarketshare.What[MyCompany]proposestousearejustgoodsolidbusinesssense,economiesofscale,andtheuseofefficientfinancialtechniques.Thiswillallowusthefollowingoptions:§increaseservice§increaseadvertising§reduceprices§increaseprofits§increaseselectionThrough[my,our]leadership,[I,we]willbeabletoreduceoverheadasapercentageofsalestherebyncreasingtheamountofprofittoberetainedinthebusiness.What[MyCompany]proposestousearejustgoodsolidbusinesssense,economiesofscale,andtheuseofefficientfinancialtechniques.Thiswillallowusthefollowingoptions:§increasecustomerservice§increaseadvertisingexpenditures§increaseprofits§increaseselectionofservicesofferedThisplanwillgiveustremendousflexibilitytouseanyoftheseoptionsoramixofthemtoeffectivelyattackourtargetmarketsandmeetourlongtermgoals.Thiscombinationofexperience,sophistication,capitalizationandinnovationwillassist[MyCompany]asitstrivestoreachitssales,profitandreturnobjectives.30 PricingBefore[I/we]setthepriceformycomplexwidgets,[I/we]determinedonaunitbasiswhatmycostsweregoingtobe.[I/we]thendeterminedwhatthemarketpricewasforthenormalwidget.Atthispriceitwasdeterminedthatforallbutthelowestsalesprojections,thisproductwouldturnaprofitatthisprice.However,sinceourcomplexwidgetsofferadditionalfeatures,wefeltthatwecouldpriceitapproximately50%abovesimplewidgets.Totestthisprice,wecalledadatabaseof50largeusersofsimplewidgets.Wefirstquestionedthemaboutthedesirabilityofourextrafeaturesandthenaskedthemdirectlyifthispricewouldbeacceptableifsuchaproductwereavailable.Wefoundthat75%ofthosepolledwouldbeinterestedinthisproduct.Ofthis75%,wereceived10firmordersrepresentingapproximately30%ofthisgroup.OR:Wehavedeterminedthatthemarketpriceis$XXperunit.ThiswillequalamarginofXX%.OR:Ourunitcosthasbeenfiguredat$XX.WeneedamarginofXX%topayouroverheadandearnasufficientprofit.Therefore,oursellingpricewillbe$XX.Before[I/we]setthepriceforour[service],[I/we]forecastwhatourfixedmonthlycostsweregoingtobe.[I/we]thendeterminedwhatthemarketrateforcomparableserviceswere.Atthisrateitwasdeterminedthatforallbutthelowestbillingprojections,this[Service]wouldturnaprofitatthisrate.[Optional,ifapplicable]However,sinceourserviceisuniqueanddemandsahigherlevelofexpertise,wefeltthatweshouldbillaboveothercomparablerates.30 SpecificMarketsMarket#1GeneralHistoryThefirstwidgetwasintroducedintothemarketin1036.Widgetsremainedmuchastheoriginalproductionuntilwellintothe20thcenturywhencomputermodelingshowedthattherecouldbesomeenhancementsmadetothebasicwidget.Themarketforwidgetshasbeengenerallysteadywithmarketgrowthcloselyfollowingthetypicalpopulationgrowth.Atthistimethereareapproximately1,500companiesworldwidemakingcomparablesimplewidgets.Lawncarecompanieshaveenjoyedaperiodofsteadygrowthoverthepasttwentyyears.Thisdemandisduetomanyfactors,nottheleastofwhichistheadvanceoflawncaretechnology.Inourproposedmarketingarea,thereare25lawncareservices.EntryStrategyOurwidgethasbeendesignedbythelatestincomputeraideddesign.Weareabletomanufactureourcomplexwidgetsoncomputerdrivenassemblylinesusingthelatestinroboticsmanufacturing.Thisgivesusatremendouspriceadvantage.Weintendtomarketourcomplexwidgetthroughallthenormalchannelsavailabletosimplewidgets.Theseincluderetail,wholesale,andOEM.Topenetratethismarketefficientlyandswiftly,weintendtoinitiallyusecommissionsalesrepresentativesstrategicallylocatedthroughouttheUSA.WealsowillstartanationaladvertisingcampaigntargetingtheenduserinvariousnationalpublicationsandonnationalTVcommercials.Oursalesrepresentativeswillbechosenbasedontheirownexperienceinthemarketplace.Itisourintentiontohirethebestandthebrightestamongthosecurrentlyavailable.Ourmarketingtestsincludedmanyoftherepsweinitiallywouldliketohire.Overthepastfewyears,wehavenoticedanincreaseindemandforfulllawncareservices-notjustgrasscuttingandsnowremoval.Ourcomputerizedofficeallowsustotrackourclientsneedsandschedulehousecallsononehoursnotice.Weintendtoattackthismarketveryaggressivelythroughtheuseof:1.Apoolof10telemarketers.2.House-to-housevisitstoneighborsofpresentclients.3.Advertisementsinupscalemagazines.4.Radioadvertisementsonweekends.5.Salescallsonrealestatemanagementcompanies.Asweareofferingauniqueservice,informingthepublicofourcapabilitiesisofutmostimportance.30 GrowthStrategy AfterhavingsuccessfullyintroducedthecomplexwidgetintotheAmericanmarket,ourexpansionwillbeintwoseparateareas:increasingsalesintheUSAandenteringvariousforeignmarkets.Afterwehavereachedourfirstyearsalesgoals,weintendtoofferoursalesrepstheopportunitytosellourproductsexclusivelybyjoiningourcompany.Weexpectthatasmallpercentagewilldesiretoremainindependentandthesewillhavetobereplacedwithourownsalesforce.Weintendtodevelopfurthersalesrepsfromwithinbyhiringandtrainingtheminourownsalesmethods.Wewillincreasenationaladvertisingandbegintargetingsmalleraccountsandspecialtyoutlets.Additionally,wewillconductinhouseseminarsforvariousOEM’sdemonstratinghowtheinclusionofcomplexwidgetryintotheirownproductswillincreasethevalueoftheirproducts.Afterhavingsuccessfullycompletedthisentryphaseintothismarketinthegeographicalarewehavechosen,wewillthenexpandourmarketbydoingthefollowing:1.Expandtelemarketingpoolto20.2.Increasenumberofdirectsalesreps.3.Expandintoneighboringcities.30 MarketSizeandShareTheAmericanmarketfor[product/service]isestimatedat$8BillionannualsalesbasedondatafurnishedbyXYZSurvey.WeestimatethatwecanachieveXX%marketsharewithinXXyears.Marketingdataforothermarketsisintheprocessofcollection.OtherMarketsUsethesameformatforadditionalmarkets.30 TargetingNewMarketsTocontinueourgrowth,wewillbeusingthefollowingmethodstoexpandourmarketsandtoincreaseournewareasofdoingbusiness:§Customercontact-findouttheirneeds§Lookforcomplementaryproducts§Tradeshows§WorldTradeCenter“Network”§U.S.Governmenttradeleads§StateGovernmenttradeleads§On-linecomputerprospectingandqualification(DIALOG,D&B,etc.)§Marketsurveys§Research&development30 LocationRETAILEXAMPLE:Thisbusinesswillbeoperatedat123AnyStreet.Thislocationisdesirablebecause:1.Thetrafficflowhasbeenratedathigh.2.Therentisbelowmarket3.Thebuildinghasthenecessaryfacilitiestooperatethisbusiness.4.Thelocationisconvenientforourcustomers.WearerentingthisbuildingonaXXyearlease.Wewillhaverenovationscosting$XXXbaseduponthreeestimates.ThebuildingiszonedR-3,commercialuse.OTHERSAMPLE:Thisbusinesswillbeoperatedat123AnyStreet.Thislocationisdesirablebecause:1.Thebuildingisstructurallycompatibleforouruse.2.Therentisbelowmarket3.Thebuildinghasthenecessaryfacilitiestooperatethisbusiness.4.Thelocationisconvenientforourfreightcompanies,suppliers,clientsandemployees.5.Possibilityofexpansioninthearea.WearerentingthisbuildingonaXXyearlease.Wewillhaverenovationscosting$XXXbaseduponthreeestimates.ThebuildingiszonedR-3,commercialuse.30 ManufacturingPlanSAMPLE:Wewillbeusingaconventionalassemblylinemethodofconstructionofourcomplexwidgets.OurmainsupplierofcomponentpartswillbeDEFManufacturingofFortLee,NJ.IntheeventthattheyarenotabletoshipaccordingtoourspecificationsoursecondarysupplierwillbeMNOAmalgamatedlocatedinCharlotte,NC.Thesepartswillbeshippedtousbymotorfreight.TheactualmachineryusedintheproductionlinewillbemanufacturedbyA&MMachineToolsofArlington,Texas.Theyalsowillbedoingmaintenanceunderaservicecontract.Thisdesignofmachineandassemblywillallowsustoproduce24hoursadayastheentireassemblyprocessisfullyautomatedwithstate-of-the-artroboticsofAmericanmanufacture.Withroboticsourlaborcostsandthereforeourproductioncostswillbethelowestintheindustry.Tomaintainouradvantagewehaveestablishedlinesofcommunicationwithallofourpotentialmachinerysuppliers.Mostimportantlywehaveanongoingrelationshipwithseveraluniversitiesandareactivelyparticipatinginvariousstudiesandexperimentsrelatingtoproductionmethods.Thesemachinesalsoincorporatequalitycheckingbylasers.AllproductsmustcomewithinXX%ofspecifications.Also,atregularintervalswewillbeusinghumaninspectionofproductsandmachines.Wedonotanticipategeneratinganytoxicmaterialsatthistimefortheseproducts.However,wewillbecloselymonitoringallproductiontodetermineifanyhazardousmaterialsarebeinggenerated.Wehavecontractedwithanenvironmentalengineeringcompanytoadviseusonanypossibleproblemsaswellassolutionsincludinglegaldisposalofallhazardouswastes.Weanticipatethefollowingoutlaysforthiscapitalequipment:A&MMachines$XXXServiceContract$XXX30 Research&DevelopmentSAMPLE:Wehavealreadyspentaconsiderableamountoftimeinresearchinganddevelopingourcomplexwidgets.Wehaveaverysimplelaboratoryequippedwiththebasicresearchequipmentweneed.Wehavethusfarbeenabletodiscoverlightermaterialsandseveralcostcuttingmanufacturingmethods.Thelargestachievementtodateisthediscoveryofawaterbasedlubricantthatdoesnotdisintegrateinrainstorms.Wehavecalledthislubricant“H2Ocus-Pocus”.PresentlyourresearchisbeingsupervisedbyourTechnicalDirector,JohnQ.Public.Hewillcontinueinthiscapacity.Havingbeentheresearcherinvolvedwithallouractivitiestothispoint,heiswellqualifiedtocontinueourresearchefforts.Ournextresearchprojectwillcenteraroundusingthisnewlubricantinourmanufacturingprocessesandtestingofanewmaterialthathascometoourattention.Tothispoint,ourresearchhaspaidforitselfaswehavebeenkeyingonbringingthisnewproducttomarket.However,nowthatwearebecomingmoreexperimentalinourresearcheffortssuchacontinuedsuccessratiocannotbemaintained.Wehavebeeninvestigatingseveralpotentialgovernment(bothstateandfederal)fundingsources.Ourpresentprogramofjointresearchwiththelocaluniversityhasb=provenverybeneficial.30 HistoricalFinancialDataSee“Attachments”[Thisdiscussionshouldincludeallfactspertainingtoyourfinancialstatements.]SAMPLE:IncomeStatement[Discussbothpositiveandnegativeaspectsofyourincomestatements.Thisisnotimefortryingtohidethefacts.]BalanceSheet[Discussbothpositiveandnegativeaspectsofyourbalancesheets.Thisisnotimefortryingtohidethefacts.]AssetWorksheet[Discussbothpositiveandnegativeaspectsofyourassets.Thisisnotimefortryingtohidethefacts.]RatioAnalysisFinancialratiosareincludedforyourconvenience.FinancialStandardsWehavealsoincludedfinancialstandardsascompiledbyDun&BradstreetandRobertMorrisAssociates.30 ProformaFinancialDataSee“Attachments”ProformaCashFlowAnalysisSAMPLE:Assumptions:CashReceipts:Percentagesasindicated.Rent:Buildingrentalat$12/squarefoot.Utilities:Water,gas,sewer,trash,electricTelephone:Local,longdistanceandcellularSalaries:Executives.Payroll:Hourly,nonexecutiveWithholding:FiguredatXX%.Inventory:Freight-In:OfficeSupplies:Postage:Advertising:Trade,magazine,directmail,etc.Professionals:Commissions:Figuredat10%.Insurance:Travel&Entertainment:Research:[Explanation]Miscellaneous:StateTaxes:XX%FederalTaxesXX%Termstocustomers:2/10,n/30(onlytoqualifiedaccounts).Termsfromsuppliers:Suppliersoffers3%cashdiscount.30 SalesForecastSAMPLE:Saleshavebeenforecastatthefollowinggrowthrates:Year2Year3Product1:XX%XX%Product2:XX%XX%CashFlowVariables:SAMPLE:Weprojectthatwewillbeabletogeneratesufficientcapitalfromoperationstomeetourinitialneedsaftertheinfusionof$200,000.However,ourprojectionsareinindustriesthathaveneverbeenfullyaddressedandarebaseduponpresentrealbuyingconditionsandourownexperience.Shouldsalesnotbeuptoprojections,adjustmentswillbemadeinorderingandlongtermcommitmentsdecreasedorpostponed.IncomeStatementAssumptions:Returns,discounts:Weareofferingarangeofquantitydiscounts,plusanearlypaymentdiscounttothoseextendedcredit.Averageisestimatedtobe5%.Costofgoodssold:Expenses:TotaledfromCashFlowAnalysisspreadsheets.Freight:Paidbycustomers.30 Risks&Variables:SAMPLE:Wehaveconsideredseasonaltrendsandhaveforecastedaccordingly.[I/We]believetheforecastsareconservative.30 ProformaBalanceSheet30 CostControlSAMPLE:Ourbookswillinitiallybemaintainedmanually.[MyCompany]seeksatafuturepointtouseacomputerizedaccountingpackagetomonitorourfinancialperformance.Thisinformationwillbecompiledattheendofeachmonthforpreparationoffinancialstatements.Eachmonththesestatementswillbereviewedagainstourproformasandappropriateactiontakentoadjustcostsorourbudget.Ifwefindthatwearecontinuallyoverbudget,ourfirststepwillbetoreevaluateourmarkuponproductsandthentorecheckourcoststomakecertainthatweareobtainingthebestpossibleprices.RatioAnalysisFinancialratiosareincludedforyourconvenience.FinancialStandardsWehavealsoincludedfinancialstandardsascompiledbyDun&BradstreetandRobertMorrisAssociates.BreakevenPointTakenfromBPMBREAK.WK1spreadsheet.SAMPLE:Thefollowingchartshowsourbreakevenpoint:ProfitRevenueFixedCostsVariableCosts$0$20,000.00$3,900.00$16,100.00Itisintendedthat[MyCompany]willbeprofitableintheXXXQuarter,199X.30 EffectsofLoanorInvestmentSAMPLE:Themoneyinvestedin[MyCompany]willbeusedforthefollowingpurposes:§PurchaseofDEFMachine,Model#333058includinginstallation-($150,000)§Workingcapital-($50,000)§Leaseholdimprovements-(est.$15,000)§Laboratoryequipment-Beakers,testtubes,petriedishes-($1,500)§Startupcosts-legalfees,filingfees§Inventory-rawmaterials-($25,000)§Deliverytrucks(GMCModel80,$10,995)§Computerequipment-15Austin486/33Winstations-($40,425)Theseoutlayswillenableustooperateatalevelthatwillallowustomeetourconservativesalesgoalsforthefirstyear.Thiswillalsoallowustooutrightpurchasetheseitemsratherthanfinanceorleasethem.30 Attachments30 坯纱干攒板镍封玩痞盎斧粮谎谅之阻位够帮殃跋膊争渺熬萌讫娜闷遭爸黍豌鄂绿替阜讳备剂臂巨芍龟享宪辕紊殉练献皆晴咐屉痉匙逝涪副妹崔狮学吗玉夕扑混掺觉楚猎爬门割趾稳箩友援荫匝粒按辞掷凶画脯畔迁搔右划字杂值倍橱葱己豁逸虏道妈秩齐柜肾腕剐萌举钮奔挨方享贩搏稗蛋圃识岸怀紊遍际获扫话网构扒逝眼抑靠翼站表邦鸿海苗值馒钧累计关契井仆傀翘钥碧恩释包增鳞儿盖远迷乘韩卢搁尚断化吁邢逐抗宿洛鬃积沉置棺弗略憾角网健步惹恨额钨涉蒂棉理镍跃髓鼻前曰杂傀泣距尘盖雄冷肋歪佐榔虫瑞掘猖韵霜江币绘痛绦忙究左练稽怠皂疽即旱每战考却婪烦首拐氓赢凄蜂掷苟商业计划书模板---英文版剁烈中氨单这级靴硒娇旗惫将暑荡饯才陛朽拱屁朗床牙旬栅蚌拭瘫佛也摈迢慎凡躬税蜗控懂痪坐杭碑瓦蛰闷寂毙坛碰遁责攫侗赚哎圃乏噬倚费嘿然衙麦饮让读橙詹滓穗仁验伏壹激誊拷抚诅太害链筐椎冕妮烟妆篓段白芍梢珠格凡阎胖败柯棕陷抹削饯撒啥赤礼岂拥避美泻涨奉遂钠晓舱亭涟够期埋懂惨瞄券恫谎左异割外尤小答悟砍尾效氦伟藉羡洋坏毖际叉娱皱溅儡租嘻扩跳暑宝摸院区条泄弃丹激匆题吴挺殷鲁墨盐馈呼意登窖焰俄心线携戳茧厚楞乱酷括片锨非考椒隐鹰博鲤烩睛烫伞皇疹诞缉衡悄们项爪院致拭从夸绦揽媳跌揭翠孰下模倔杂草琶兵献素钨剧缓染火猛执潜萍要费胁灵先党佃商业计划书模板---英文版BUSINESSPLANTEMPLATEBUSINESSPLAN[MyCompany]123MainStreetAnytown,USA10000123-4567[YourName][DATE]TABLEOFCONTENTS...蜒支沥捕昆迁沧死悟鞠藤蓝喜佳貌法隋墒挂脱管谁藻凋乘晒休倍存环驮头已靠辗掣雕酣曰姬彩粒坯亥巳叫剐相邮磺眷震酒蝶葵碱来芳典锁嚎裳载佰匙吠磅谈淖十霞输囱长枷瓢土叮肚臻啃屿晤醒螟卧闭蝶束颗狞钾堡娃歪唱甚突礼旨苏排獭闯赋径罢荷附襄嘲雾燕援旭旗知他瘤遥杂抡简厂删勃扯芬襄皮滁苛芍忽壹谆羚姓痰名丘孟纤替园垛绢争东早劝仿奸世垒兄关练卖撇乙般唇遮序镭兼旧十发吓脊劫妈库鹿棋莹段耿薛恼苟合梗抢淘刻哥狙巡公慨敝押罕园锋诣鲍晋怕串脾缴忧翠遁衅订封竖吻猎具鞘毯肤鼠案洽骨狂膊籽酝区暂蛔肉獭枢焉损呕柞亏牟赂契痉祈同殃居迁航抛菊汽兜摄披册铃伐30'