风险投资商业计划书.doc 31页

'《商业计划书》编制参考中国风险投资有限公司风险投资商业计划书目录摘要1第一部分公司概况4第二部分公司管理层6第三部分产品/服务9第四部分行业及市场分析12第五部分技术来源及前景14第六部分产品制造16第七部分营销策略18第八部分公司管理20第九部分竞争分析22第十部分财务计划25第十一部分融资计划26第十二部分风险分析27第十三部分战略分析27第十四部分附件2730 《商业计划书》编制参考中国风险投资有限公司摘要内容主要包括：公司概况；主要经营管理人、技术负责人简介；项目涉及的产品或服务的先进性、新颖性、独特性描述；市场分析；现金流量、投资回报率等财务预测；融资计划，投资后股东构成表等。30 《商业计划书》编制参考中国风险投资有限公司第一部分公司概况公司名称________________________________________成立时间____________公司宗旨注册资本____________________________实际到位资本____________________其中现金________________________无形资产占股份比例____________%注册地点_____________________________________________________________主营业务公司性质：国有企业、有限公司、股份有限公司、合伙企业、个人独资、外资企业等，并说明其中国有成份比例、私有成份比例和外资比例。公司沿革：说明自公司成立以来主营业务、股权、注册资本等公司基本情形的变动，并说明这些变动的原因。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司_____________________________________________________________________目前公司主要股东情况：公司本公司的独资、控股、参股的公司以及非法人机构的情况及比例：以图形方式表示，如。全资Ⅱ全资Ⅰ参股Ⅱ参股Ⅰ控股Ⅱ控股I公司目前职工情况：如：拥有员工________人，其中大专以上文化程度的有________人，占员工总数________%，大学本科以上的有_________人，占员工总数_________%，硕士学位（含中级职称）以上的有_________，占员工总数_________%，博士学位（含高级职称）以上的有_________人，占员工总数_________%；最好列表说明，如：公司经营财务历史：列表说明30 《商业计划书》编制参考中国风险投资有限公司（单位：万元）项目本年度前1年前2年前3年销售收入毛利润纯利润总资产总负债净资产有形净资产公司外部公共关系（战略支持、合作伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理层董事会成员名单：序号职务姓名工作单位联系电话1董事长2副董事长3董事4董事30 《商业计划书》编制参考中国风险投资有限公司5董事6董事7董事8董事9董事管理团队名单及简介：董事长姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的技术和管理经验和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________总经理姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的技术和管理经验和成功事例。____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司_______________________________________________________________________________________________________________________________________________________________________________________________________________技术研发负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业__________职称______________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的技术水平、经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品生产负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的产品经验的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市场营销负责人姓名_____________性别_____________年龄_____________籍贯______________30 《商业计划书》编制参考中国风险投资有限公司学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在本行业内的营销经验和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________财务负责人姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：着重描述在财务、金融、筹资、投资等方面的背景、经验和业绩。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他重要人员姓名_____________性别_____________年龄_____________籍贯______________学历_____________学位____________所学专业____________________________毕业院校____________________户口所在地____________联系电话___________主要经历和业绩：__________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司_______________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（包括公司聘请的中介机构及法律顾问、投资顾问、财务顾问简介）：律师事务所会计师事务所投资咨询机构法律顾问（简介）投资顾问（简介）财务顾问（简介）第三部分产品/服务公司目前所有产品清单及适用领域，简要介绍主导产品_____________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品前期开发研究进展情况和现实物质基础，包括：产品开发处于何种阶段_____________________________________________________________________产品/服务的创新之处，在国内外领先程度（提供相关证明材料）_______________________________________________________________________________________________________________________开发和研究的设备、条件__________________________________________________________________________________________________________________________产品的市场优势、包括：专利技术说明专利技术类型_____________________________________________________________________________________________________________________________专利技术获得情况、保护范围的相关证明文件与国内外基地专利技术关系，是否成造成侵权行为30 《商业计划书》编制参考中国风险投资有限公司产品上市的周期_____________________________________________________________________产品自身的影响力或依托单位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________该产品是否申请过国家有关基金资助？有无最后验收、鉴定的结论、评奖等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品/服务的开发资源与条件情况，包括：产品开发能力的保障：资金_____________________________________开发队伍技术专家__________________________________________________________________________________________________________________________________________协作开发人员设备场地30 《商业计划书》编制参考中国风险投资有限公司政府许可外协外委单位外部技术专家现在具备条件与目标的差距融资到位后，对所需资源的满足程度第四部分行业及市场分析行业情况（行业发展历史及趋势，哪些行业的变化对产品利润、利润率影响较大，进入该行业的技术壁垒、贸易壁垒、政策限制等，行业市场前景分析与预测）____________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________过去3~5年各年全行业销售总额：列明资料来源。（万元）年份前5年前4年前3年前2年前1年销售收入销售增长率未来3~5年各年全行业销售收入预测：列明资料来源。（万元）年份第1年第2年第3年第4年第5年销售收入本公司与行业内五个主要竞争对手的比较：主要描述在主要销售市场中的竞争对手。竞争对手市场份额竞争优势竞争劣势30 《商业计划书》编制参考中国风险投资有限公司本公司市场销售有无行业管制，公司产品进入市场的难度分析_______________________________________________________________________________________________________________________________________________________________产品/服务的市场分析，包括：你有哪些类型的顾客现在及将来（何时）有多少顾客顾客分布的地方顾客接受产品/服务的障碍顾客购买（使用）标准是什么30 《商业计划书》编制参考中国风险投资有限公司第五部分技术来源及前景公司近年来的主要研究的技术领域和相关的技术成果及获奖状况_______________________________________________________________________________________________________________________________________________________________________________________________________________公司参与制订产品或技术的行业标准和质量检测标准情况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融资项目的研发流程图：产品开发所采用的共性技术、专有技术的相关名称，标明其中的关键技术__________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司_____________________________________________________________________风险项目技术团队简介请说明，今后为保证产品质量、产品升级换代和保持技术先进水平，公司的开发方向、开发重点和正在开发的技术和产品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司现有技术开发资源以及技术储备情况_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司寻求技术开发依托（如大学、研究所等）情况，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司将采取怎样的激励机制和措施，保持关键技术人员和技术队伍的稳定________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司__________________________________________________________________________________________________________________________________________公司未来3~5年在研发资金投入和人员投入计划（万元）年份第1年第2年第3年第4年第5年资金投入人员（个）第六部分产品制造具体画出生产流程图，以及从原材料到中试、到规模生产阶段的工作流程和业务内容：产品生产制造方式（公司自建厂生产产品，还是委托生产，或其它方式，请说明原因）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司公司自建厂情况下，购买厂房还是租用厂房，厂房面积是多少，生产面积是多少，厂房地点在哪里，交通、运输、通讯是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________现有生产设备情况（专用设备还是通用设备，先进程度如何，价值是多少，是否投保，最大生产能力是多少，能否满足公司产品销售增长的要求？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，如果设备操作需要特殊技能的员工，如何解决这一问题____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保证主要原材料、元器件、配件以及关键零部件等生产必须品的进货渠道的稳定性、可靠性、质量及进货周期，列出3家主要供应商名单及联系电话。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供应商1__________________________________________________________主要供应商2__________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司主要供应商3__________________________________________________________正常生产状态下，成品率、返修率、废品率控制在怎样的范围内，描述生产过程中产品的质量保证体系、以及关键质量检测设备________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品成本和生产成本如何控制，有怎样的具体措施___________________________________________________________________________________________________________________________________________________________________产品批量销售价格的制订，产品毛利润率是多少？纯利润率是多少？______________________________________________________________________________第七部分营销策略请介绍你公司所针对市场，你们有何竞争优势产品销售成本的构成及销售价格制订的依据___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司__________________________________________________________________________________________________________________________________________你计划采取什么策略使顾客使用、购买你的产品如果产品已经在市场上形成了竞争优势，请说明与哪些因素有关（如成本相同但销售价格低、成本低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立销售网络、销售渠道、设立代理商、分销商方面的策略与实施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在广告促销、销售价格、建立销售队伍方面的策略与实施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________产品售后服务方面的策略与实施_________________________________________30 《商业计划书》编制参考中国风险投资有限公司____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________对销售队伍采取什么样的激励机制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八部分公司管理请用图表表示公司组织结构公司经营决策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司员工薪酬、福利及激励制度，是否考虑员工持股及高管人员期权__________________________________________________________________________________________________________________________________________公司是否为每位员工购买保险，请说明保险险种_________________________________________________________________________________________________公司是否与每个雇员签订劳动用工合同___________________________________公司是否与相关员工签订公司技术秘密和商业秘密的保密合同_______________公司是否与掌握公司关键技术及其它重要信息的人员签订竞业禁止协议，若有，请说明协议主要内容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________请说明，公司对知识产权、技术秘密和商业秘密的保护措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否通过国内外管理体系认证？30 《商业计划书》编制参考中国风险投资有限公司第九部分竞争分析国内主要竞争对手情况分析，举例五家企业（请用文献支持）：同类企业的名称、地域分布_______________________________________________________________________________________________________________________________________________________________________________________________________________目前开发的同类功能产品所处的研发阶段_______________________________________________________________________________________________________________________________________________________________________________________________________________产品在市场上的销售规模、销售价格等情况__________________________________________________________________________________________________________________________________________未来可能对本项目产品的威胁分析_____________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司__________________________________________________________________________________________________________________________________________列举五家国外主要竞争对手产品开发情况或销售情况，与其相比贵公司的优势或劣势（要以文献支持），包括专利权、技术创新性、工艺水平及领先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________产品价格及生产成本_______________________________________________________________________________________________________________________________________________________________________________________________________________财务指标_______________________________________________________________________________________________________________________________________________________________________________________________________________规模大小及营业额_______________________________________________________________________________________________________________________________________________________________________________________________________________市场促销策略__________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司第十部分财务计划请提供：未来3~5年项目盈亏平衡表未来3~5年项目资产负债表未来3~5年项目损益表未来3~5年项目现金流量表未来3~5年项目销售计划表未来3~5年项目产品成本表（第一年每个月计算现金流量，共12个月，第二年每季度计算现金流量，共四个季度，第三、四、五年每年计算现金流量，共三年）产品形成规模销售时，毛利润率为____________%，纯利润率为____________%，并说明预测依据。预计未来3-5年年均资产回所率%。30 《商业计划书》编制参考中国风险投资有限公司第十一部分融资计划融资额其中，投资额________________，借贷额___________________如果有对外借贷，抵押或担保措施是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________请说明投入资金的用途和使用计划_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望让投资方参股本公司或与投资方成立新公司，请说明原因______________________________________________________________________________________________________________________________________________________________________________________________________________________________拟向投资方出让多少权益？计算依据是什么？__________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司_______________________________________________________________________________________________________________________________________________________________________________________________________________投资方可享有哪些监督和管理权力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果公司没有实现项目发展计划，公司管理层向投资方承担哪些责任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投资方以何种方式收回投资，具体方式和执行时间____________________________________________________________________________________________________________________________________________________________________需要对投资方说明的其它情况__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分风险分析说明该项目实施过程中可能遇到的风险，及其应对措施。包括：技术______________________________________________________________________________________________________市场__________________________________________________________________________________________________________________________________________生产30 《商业计划书》编制参考中国风险投资有限公司__________________________________________________________________________________________________________________________________________财务_______________________________________________________________________________________________________________________________________________________________________________________________________________管理_______________________________________________________________________________________________________________________________________________________________________________________________________________政策_______________________________________________________________________________________________________________________________________________________________________________________________________________其它_______________________________________________________________________________________________________________________________________________________________________________________________________________第十三部分战略分析公司战略的拟订_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司__________________________________________________________________________________________________________________________________________公司战略的具体实施步骤______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________本项目实施计划及进度______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十四部分附件已有的和正在接洽的公司客户名单__________________________________________________________________________________________________________________________________________30 《商业计划书》编制参考中国风险投资有限公司___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________有关媒体对公司及其产品的介绍、宣传等资料_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司需附录的其他文件_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________※※※※※※※※※※※※※※※您在编写实业计划书的过程中，遇到问题请与我们联系。Tel：（010）85698024Fax：（010）8569803030'