KAB创业计划书标准模版.doc 25页

'2011—2012下期职业指导与创业教育创业计划书目录一、企业概况3（一）企业名称3（二）法律模式3（三）联系地址3（四）经营范围3（五）商业计划简述3（六）启动资本5（七）资本来源5二、商业构想和市场分析6（一）商业构想描述6（二）市场分析7三、主营产品：产品或服务的详细描述8四、定价计划9五、选址计划10（一）企业的位置10（二）选址此地的原因10六、促销计划11（一）启动促销11七、法律形式13（一）企业的法律形式13（二）选择这种法律模式的原因13八、启动资金14九、启动资金来源16（一）资金来源16（二）资金来源信息16十、组织机构与员工18（一）企业组织职员要求18（二）组织机构图19（三）人工成本19（四）企业经营场所的构成2025 十一、企业运营与成本预测21（一）月度销售计划21（二）月度经营成本计划22十二、现金流计划23十三、盈利情况预测24十四、风险评估及其他2525 一、企业概况（一）企业名称___________________________________________________________________________________________________________________________________________________（二）法律模式______________________________________________________________________（三）联系地址_________________________________________________________________________________________________________________________________________________________________________________________________________________________________电话：______________________________E_mail：_________________________________（四）经营范围［］制造业［］服务业［］批发商［］零售商（五）商业计划简述1．产品或服务25 ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2．客户_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 ______________________________________________________________________________3．所有者（姓名、地址、资质、企业中的作用、相关经历）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________4．吸收就业人数_________________________（六）启动资本投资_________________________运营资本_________________________总计_________________________（七）资本来源业主的储蓄_________________________合伙人出资_________________________25 民间借贷_________________________银行贷款_________________________二、商业构想和市场分析（一）商业构想描述（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 （二）市场分析（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 三、主营产品：产品或服务的详细描述产品/服务（1）（2）名称规格（例如大小，颜色，质量等）包装售后服务产品/服务（3）（4）名称规格（例如大小，颜色，质量等）包装25 售后服务四、定价计划产品/服务（1）（2）顾客愿意出的价格高；中；低高；中；低竞争对手的价格高；中；低高；中；低我方价格我方价格制定的原因折扣空间有（%）无有（%）无产品/服务（1）（2）顾客愿意出的价格高；中；低高；中；低竞争对手的价格高；中；低高；中；低我方价格25 我方价格制定的原因折扣空间有（%）无有（%）无五、选址计划（一）企业的位置企业选址计划的描述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________（二）选址此地的原因______________________________________________________________________________25 ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________通过将货物或服务销售给以下渠道来接近顾客：［］个人［］零售商［］批发商［］其他人选择这种分销方式的原因__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 六、促销计划（一）启动促销向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等。还要调查各种不同促销方式的费用。）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 七、法律形式（一）企业的法律形式（二）选择这种法律模式的原因____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________25 八、启动资金启动资金的估算数量数量投资土地厂房设备其他总投资运营资本_______月的员工工资_______月的经营支出总运营资本总启动资本投资项目说明投资项目说明价格土地占地面积厂房厂房面积25 设备设备种类，技术规定工具车辆其他总投资九、启动资金来源（一）资金来源类别来源状况（持续时间/利息）金额所有者权益资本［］自己的储蓄［］合作伙伴贷款1［］家庭［］家庭［］借款人贷款2［］信用合作社［］政府优惠贷款［］银行贷款总资金（二）资金来源信息1．贷款125 债权人或贷款机构的姓名及住址_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________贷款协议［］正在讨论［］已达成协议［］获得资金日期_________________________2．贷款2债权人或贷款机构的姓名及住址_______________________________________________________________________________________________________________________________________________________________________________________________________________贷款协议［］正在讨论［］已达成协议［］获得资金日期_________________________3．信贷服务还款期1金额2金额3金额4金额5金额6金额7金额8金额贷款1分期付款利息贷款2分期付款利息信贷服务分期付款总额25 十、组织机构与员工（一）企业组织职员要求职位任务、职责和资质1___________________________________________________________________2___________________________________________________________________3___________________________________________________________________4___________________________________________________________________5___________________________________________________________________6___________________________________________________________________25 （二）组织机构图（组织机构草图）（三）人工成本职位资质月工资社会保障总支出1___________________________________________________________________2___________________________________________________________________3___________________________________________________________________25 4___________________________________________________________________5___________________________________________________________________6___________________________________________________________________7___________________________________________________________________（四）企业经营场所的构成（计划的店铺、办公室或车间草图）25 十一、企业运营与成本预测（一）月度销售计划全部产品、产品类别或服务月份123456789101112产品1价格数量营业额产品2价格数量营业额产品3价格数量营业额产品n价格数量营业额全部产品营业额25 如果有更多产品或服务，请扩充表格。（二）月度经营成本计划本计划基于月度销售计划编写月份123456789101112产品1数量材料全部成本产品2数量材料全部成本产品3数量材料全部成本产品n数量材料全部成本材料总成本+职工总成本+其他人总成本=经营总成本+资金成本利息贬值25 =总成本十二、现金流计划月度现金流计划月份经营前123456789101112月初现金+权益+贷款+销售额+其他I.现金总收入投资+营运支出+利息+其他25 II.现金总支出I-II．本月底现金余额十三、盈利情况预测月度净利润估算月份123456789101112产品1数量营业额产品2数量营业额产品3数量营业额产品n数量营业额I总销售额-经营总支出-资本支出利息贬值25 II.总支出I-II税前利润-收入税----%税后净利润十四、风险评估及其他25'